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 		<title><![CDATA[the geldner group]]></title>
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			<title><![CDATA[Is the GEICO gecko smarter than its CEO? - Tom Geldner]]></title>
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				<![CDATA[
				@C.A. - Haven't seen that one yet but will look for it. People will notice that the gecko's boss has quietly been dropped from the campaigns.
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			<pubDate>Mon, 05 Dec 2011 16:34:47 +0000</pubDate>
			<link>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment7</link>
			<guid>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment7</guid>
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			<title><![CDATA[Is the GEICO gecko smarter than its CEO? - C. A. Snodgrass]]></title>
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				Love the new Geico Ad with the little fellow Boot Scooting but he would be much cuter with "cowboy boots."
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			<pubDate>Mon, 05 Dec 2011 15:59:47 +0000</pubDate>
			<link>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment6</link>
			<guid>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment6</guid>
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			<title><![CDATA[Is the GEICO gecko smarter than its CEO? - Tom Geldner]]></title>
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				<![CDATA[
				Shawn, when taken as a whole, the gekko campaign is clearly a success. However, I still feel there are elements of it that simply don't help the brand (the ones making the CEO look stupid). Heck, with many of the commercials, you forget that Geico is even selling car insurance.<br />
<br />
Now contrast that to Progressive's ad campaign with Flo. Cheeky, funny AND you NEVER forget that Progressive is selling insurance.
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			<pubDate>Thu, 15 Jul 2010 07:06:55 +0000</pubDate>
			<link>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment5</link>
			<guid>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment5</guid>
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			<title><![CDATA[Is the GEICO gecko smarter than its CEO? - Shawn]]></title>
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				I found this blog by searching Google for "Geico Ad CEO". The ads are hilarious, and not once did I even think of them as damaging to the company. I believe that the average consumer will also not bother reading past the light-hearted humor that IMO makes the ads very effective. It's done with just the right touch so as to be tasteful and not boorish.
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			<pubDate>Wed, 14 Jul 2010 10:21:25 +0000</pubDate>
			<link>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment4</link>
			<guid>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment4</guid>
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			<title><![CDATA[Is the GEICO gecko smarter than its CEO? - TJ]]></title>
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				<![CDATA[
				Quite frankly GEICO is quite success due to its clever marketing practices.  Stiff CEO's that do nothing more than wear suits, attend meetings, and collect far too much compensation for doing relatively nothing need a kick in the pants.
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			<pubDate>Sun, 25 Oct 2009 08:21:21 +0000</pubDate>
			<link>http://www.geldner.com/marketing-blog/is-the-geico-gecko-smarter-than-its-ceo/#Comment3</link>
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